Wednesday, June 12, 2013

Why Your Business Should Have An ATM On Site

If you have a business with a storefront, having an ATM on site can provide a range of benefits for you and your customers. There are many great reasons you should consider adding an automated teller machine to your business location:

• Make more sales-Here’s an interesting fact: customers who use an ATM spend 30% of the money they withdraw from the ATM at the merchant’s business. In other words, by having an ATM in your store, you’re going to make more sales. When people come in to use your ATM, they’ll often end up making a purchase with a portion of the cash that they pull out. And when you consider that hundreds of millions of Americans have debit cards and credit cards that offer cash advance features, the potential for attracting new business is absolutely huge!

• Add value to the customer experience-As a business, one of your primary goals should be to make life easier for your customers. The more value you can deliver, the better. That’s one of the great things about adding an ATM to your location. It provides your customers with value. The convenience of an on-site ATM makes your business a little more valuable in the eyes of customers.

• Boost foot traffic-ATMs attract customers. It’s really that simple. People often find themselves in situations where they need an ATM. Having one in your store can be a great way to gain a competitive edge for your business. There are countless case studies that show having an ATM increases foot traffic and business for merchants. For example, convenient stores that install ATMs often see increases in sales of over 8% per month. Talk about an investment that pays off!

• Keeps customers in your store-If your customers need to get cash, you don’t want them to have to leave the store to do so. They might not come back. By having an ATM in your business or location, you keep customers in your store.

• Create a new source of revenue-Finding new sources of revenue for your business isn’t always easy. One good way to create another revenue stream is by adding an ATM to your storefront. You know those pesky service fees that ATMs charge whenever you pull out money? As a merchant with your own ATM, you’ll be the one profiting off those surcharges. These service fees coupled with the increase in foot traffic can add up to significant revenue for your business.

When you consider all of the benefits that your business can enjoy, adding an ATM just makes sense. And ATMs can be a great fit for all types of businesses, including:

• Convenient stores
• Retail stores
• Restaurants
• Bars
• Office buildings
• And more…

Get an ATM for Your Business
Thinking about adding an ATM at your business location so you can start enjoying the benefits? Rafter J Merchant Services can help you get set up with an ATM at your location. Visit for more information.

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